Introduction
The SDG Network Brazil Award recognizes initiatives aligned with the Sustainable Development Goals. The challenge was to amplify national and international visibility of the awarded initiatives.
The challenge
Dissemination depended on traditional media and official channels, with limited reach and low public participation. Companies, NGOs and citizens needed to be connected to the SDGs without paid promotion.
The MAIA solution
130 connected profiles from signatory companies, partner NGOs, influencers and leaders started simultaneously publishing the Award content through their own networks — massive and organic distribution.
Results
- 7 million people reached
- 6,900 interactions in just 4 days
- Real increase in interest in new Global Compact memberships
Conclusion
Multiplying good practices is the first step to transforming the world — and network technology converts an award into a collective experience.
