Introduction
The partnership between UNESCO and CUFA promotes digital, educational and social inclusion — reaching young people from peripheral Brazilian communities with quality content and digital citizenship opportunities.
The challenge
The obstacles were limited reach to institutional networks, low penetration in vulnerable communities, and chronic dependence on paid promotion.
The MAIA solution
MAIA connected social profiles of community leaders, teachers, educational institutions and engaged youth — creating a decentralized digital network with simultaneous and automated publications.
Results
- 1 million people impacted live
- Massive expansion of institutional visibility
- Growing engagement between youth and partner institutions
- Real strengthening of peripheral digital inclusion
Conclusion
When the community becomes its own channel, an institutional campaign becomes national-impact digital action.
