Introduction
A tournament that brings together military athletes from various countries in high-level competitions. The challenge was to reach a global audience without the limitations of traditional official channels.
The challenge
Restricted reach to official channels, low engagement from audiences segmented by country, and high costs for international distribution.
The MAIA solution
MAIA + MultiplierApp connected 167 profiles from federations, athletes, partners and sponsors, automatically replicating content — with regional adaptations and market segmentation.
Results
- 43 million people reached in 4 days
- 3.5 million interactions
- 167 active profiles as distribution points
Conclusion
Technology transforms sporting events into global experiences — coordinated distribution without traditional media costs.
